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When Your ‘Alte’ Isn’t Enough: The Gen Z Guide to Being Woke.

When Your 'Alte' Isn’t Enough: The Gen Z Guide to Being Woke.

So, you’re rocking the latest thrifted fits, got your obscure vinyl collection, and are always snapping Polaroids. You’re vibing to Fela Kuti one minute and bopping to alternative Afrobeat playlists the next. You are the epitome of Alte or so you think. But guess what? Being ‘Alte’ may no longer be the golden ticket to being “woke” in today’s Gen Z culture. Here’s the reality check you didn’t know you needed.

  1. More Than Just Aesthetic
    Being “Alte” started as a powerful rebellion against mainstream culture, a way for young Nigerians to express unique identities. But let’s get real: it’s evolved, and now it can often be more about look than meaning. To be truly woke, it’s not just about having the vintage look or hanging out in “cool” places. True wokeness goes beyond aesthetics it’s about substance, insight, and staying informed.
  2. Wokeness Isn’t Just a Vibe; It’s Action
    Gen Z isn’t here to sit on the sidelines. While being “Alte” can be a fashion statement, being woke is a commitment to action. From protesting to supporting local brands to promoting sustainable fashion and social justice causes, there’s a lot more at stake. So, yes, you’re woke if you’re aware, but you’re even more woke if you’re doing something.
  3. Think Global, Act Local
    Wokeness in 2024 isn’t just about what’s cool on TikTok or Twitter. It’s about understanding the global context while respecting your roots. For instance, supporting Nigerian indie brands or sustainable artisans takes the conversation beyond “Alte” into actual empowerment. Plus, it’s one of the easiest ways to rep the movement without making it just about the latest trend.
  4. The Importance of Digital Activism
    Look, Gen Z was born online, and being online isn’t just scrolling endlessly or curating the perfect Instagram grid. Whether you’re starting a dialogue, creating awareness about issues, or calling out misinformation, digital activism has a real-world impact. Your wokeness should be reflected in the voices you amplify, the issues you highlight, and the conversations you engage with online.
  5. Education Over Aesthetic
    Real woke culture goes hand-in-hand with education beyond schooling. It’s learning about marginalized voices, being curious about systemic issues, and understanding that wokeness isn’t a one-size-fits-all situation. It’s about staying aware of gender rights, climate change, economic inequalities, and how these issues intersect with daily life. Knowledge is the true badge of wokeness.
  6. Authenticity Is Everything
    At the end of the day, Gen Z values authenticity. The best way to be both Alte and woke is to stay true to your unique identity and values. Let your individuality shine not only through your style but also through your voice, actions, and the causes you champion. Don’t just wear a “look” live a lifestyle that represents who you are and what you stand for.

Being Alte is a vibe, but wokeness is a movement. While fashion and music define Alte, purpose, and action define true wokeness. So, curate your style, and rock that thrifted jacket, but make sure your life speaks to more than aesthetics. Because if you’re Gen Z, you’re here to shake things up for real.

By Edima Columbus

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