Another year, another iPhone. Apple’s got us on this yearly cycle of “innovation” that somehow always manages to feel familiar. The iPhone 16 is here, and while we all appreciate the occasional update, isn’t it time we ask what’s the rush? Even God took a break on the seventh day, but Apple’s relentless march to release a new model every year? It’s like they want us to believe we can’t survive without the latest version. Spoiler alert: we’ve managed just fine with the last one… or the one before that.

Let’s be real there are only so many ways you can make a phone sleeker, faster, or shinier before it’s just the same product in a new outfit. We love Apple’s clever marketing, but does the iPhone 16 really change our lives? Or is it just another nudge to make sure we stay on the upgrade treadmill?

At the end of the day, though, we know the drill. We’ll grumble, and roll our eyes, but come launch day, we’ll somehow find ourselves peeking at the new features and debating if we need that slightly crisper screen or an extra camera lens. Maybe Apple won’t rest, but it’s clear they know their audience well enough to keep us on our toes… and in line for the next release.