In a move that’s sure to raise eyebrows, rapper and fashion icon Kanye West has announced a foray into a new and unexpected business venture: adult entertainment. West recently unveiled plans to launch his own adult film company, “Yeezy Porn,” sparking a wave of reactions online.

This announcement comes as a surprise considering West’s past criticisms of the porn industry. He’s been quoted saying it had a negative impact on his family. However, his recent social media post declaring “Yeezy Porn is cumming” seems to indicate a shift in stance.

Details surrounding “Yeezy Porn” are scarce at the moment. It’s unclear what kind of content the platform will offer, who will be involved, or when it will officially launch. This ambiguity is likely to fuel speculation and anticipation (or perhaps apprehension) among fans and industry observers alike.

West’s decision to enter the adult entertainment industry is a bold one, and it remains to be seen how it will be received by the public and his existing business partners. One thing’s for certain: with Kanye at the helm, “Yeezy Porn” is guaranteed to be a conversation starter.