A new reality TV show called “Next Naija Couple” was launched on Saturday by Obi Cubana Groups and Quadrangle Media. The show aims to redefine relationship-based reality TV in Nigeria by fostering genuine connections and promoting African marriages.

The show will feature 24 singles (12 men and 12 women) living together in a luxurious villa for eight weeks starting October 6th. Contestants will participate in activities that celebrate African culture and values, all while searching for love. The winning couple will walk away with a grand prize of N100 million.

“Next Naija Couple” is not just about finding love, it’s about celebrating African traditions. The show’s producers promise an experience free from Western influences and nudity, focusing on building strong connections and lasting relationships.

Viewers will play a significant role in the show’s outcome through voting, shaping who stays and who goes home. Daily highlights will air on Pop Central TV, AIT, and a dedicated mobile app with live streaming and additional content.

The show’s creators have ambitious plans to expand the concept across Africa in the next five years, promoting the importance of love and commitment in African marriages.